Furlough Congress Now
The popularity of the Tea Party stands at a breathtaking
22%. Before you cheer, consider this: they shut down the government, pushed support
for the Affordable Care Act (ACA) into the toilet, jeopardized the
implementation of the ACA in a dozen or more states, and gleefully put 800,000
people temporarily (hopefully) out of work.
We were utterly incapable of stopping them. 800,000 people are headed for needless financial
stress, the economic recovery is imperiled and we are, in no small part, to
blame.
Two parts to this missive:
ONE—how did we screw up.
TWO—what do we do now?
A (Not So) Private History of a Campaign
That Failed
80 of the most conservative Republican Congressman, whose districts
represent a rollicking 18% of the US population, fiercely believe the Democratic
Party is evil and must die. They detest the Affordable Care Act, and their
hatred of President Obama burns hotter than the sun. The government shutdown isn’t about deficits or small government.
Indeed, most of these Congressional districts are rural, and their denizens are
snout deep in agriculture subsidies, federal highway dollars and heaping
helpings of Medicare and Social Security. They don’t hate government, they just
hate the parts of government that don’t personally benefit them.
This ruby red caucus channeled all their bile into an (un)holy quest:
kill the Affordable Care Act at all costs. So, they tied the Affordable Care
Act to their zeal the budget bill, hoping they could “defund” the law by crass
political maneuver.
They started over a year ago, demonizing the ACA at every opportunity,
and launching a relentless (and effective) lobbying campaign aimed at forcing
the less radical wing of the GOP in line. They succeeded in driving support for
the law to dangerous lows, and they shut down the government.
How did we respond? We didn’t. We simply did not. The cardinal rule in any lobbying campaign is to
respond to attacks; especially when they are dripping with misinformation.
Why did we miss this? Aren’t we smarter?
Hubris.
We are arrogant. And in politics, arrogant is, sooner or later, a
synonym for LOSER. Several insidious trends came together to kick our butts:
SOLIPSISTIC IDEOLOGUES. No, I’m not talking about
the guy on the corner with the foot long beard and the “get gummit out of my
medicare” sign. I’m referring to a subset of the American intellectual left who
believe no law is good enough, or left enough, so why bother?
Defend the Affordable Care Act? “Puleeeease dahling, it’s “Republican Lite.”
They prefer, of course, single payer, even if most of them cannot even really
define the term. When President Obama doubled fuel economy on US cars, he got
no help from this crew. “CAFÉ Standards, darling, are a joke. Everyone knows
Ford will just cheat.” No stimulus
package was large enough, either.
When we spend too much time trying to activate these folks to lobby, we fail.
They will go online and scream until dawn. They threaten to move to Canada, but
alas, they never do. Rantings aside, they are toothless. When pressed, most of
these folks admit they’ve done a sum total of NOTHING to stop this shutdown. They
don’t make effective calls to legislators, much less get off the couch, shower,
or dress presentable to show up at a Town Hall Meeting or to a volunteer phone
bank.
This crew proved a useful ally when Bush was in office—it’s easier for
ideologues to damn, rather than praise and they are damn good at damning. They
are useful during elections, because there are no concrete policies on the
table. But not for lobbying. Ironically, it’s this crew among the GOP (enter,
stage right, the stooge with the “gummit” sign) that kicked us in the shorts
last week. Their crackpots mobilized, ours kvetched to the choir in cyberspace.
ONLINE EVANGELICALS: No, not Pat Robertson, but
the swath of folks who believe that online activism is the ONLY activism.
They send enough email in a week to overheat
a coal powered generator, dripping with hyperbole and tabloidesque subject
lines:
“Hey GOP, Repeal Your Own
Healthcare First” “Tell Boehner: Get Off The Golf Course and Get Back To Work.”
Typically, these are Internet “petitions” and generally collect little more from
“activists” than an email address and maybe a zip code. The Most Exquisitely
Useless and Politically Naïve Petition of the Week Award goes to MoveOn: “ No
Pay for Congress During the Shutdown”
Dirty little secret: MOST of
these petitions are never delivered to their targets. They are used to build
lists of supporters. Far more cynically put, the real “target” is getting YOUR
email on THEIR list. Even those missives that are delivered fall on deaf ears. Speaker Boehner doesn’t expect a clearly
left-leaning group to love him. He will be no more moved by a list of “signers”
from MoveOn than Nancy Pelosi upon receiving a pile of hate from the Tea Party
Patriots.
The disturbing thing is how many on the left ONLY take action via the petition,
making no difference. But the online evangelicals refuse to let go of their
precious petitions.
THE WAR BETWEEN THE POLITICAL DIRECTOR AND THE DEVELOPMENT
DIRECTOR: Ten years or so ago, fundraising
treated email lists with disdain. The direct mail folks got the offices, the
online fundraising guy shared a cubicle with the printer and the paper
shredder.
So, the online list was the domain of the Political Director. These folks were
savvy lobbyists and used the Internet to reach power activists. They’d run
conference calls for online volunteers, teaching how to make EFFECTIVE phone
calls to legislators and how to be EFFECTIVE in the Town Meeting or when penning
a newspaper editorial. And, back in those halcyon days, we even used the email
lists to pick smart folks to bring to DC to lobby Congress.
Then we learned how to raise real money online.
After the Dean campaign, everything shifted. Now, the primary target of those action
alerts: what’s in your wallet? Look in
your inbox. How many fundraising appeals did you get on Monday? The right was focused on calling 10 or 12
swing GOP members in the House, urging them to vote for a shutdown. They ran a
lobby day and brought businessmen and clergy to town. Our team shoved electrons
into cyberspace: “Can you pitch in $3 dollars.” Yes, we need money to be
effective, but we are no longer outspent by the other team. Indeed, more often than not we are spending MORE money, we are just spending it
ineffectively, often at the expense of efficacious activism.
Fundraising is one of the reasons we flit from issue to issue. Changing up
issues encourages more folks to give. Ironically, we are money driven.
If you click to “TAKE ACTION” on a picture of Boehner frothing at the mouth,
and after maybe entering your email are taken to the donation page, you are
DONATING, not taking ACTION. That’s fine, to a point. But the political
director lost the civil war. Internet activism is dead; fundraising is king. So,
the Tea Party launched a serious lobbying campaign online, often with
sophisticated targeting and talking points. We raised a few bucks. And we got
our butts kicked.
THE LAST MINUTE: You may have noticed most of
our action alerts occur at the VERY, VERY last minute, typically the day before
or the day of a vote (when it is often too late to matter). In part, this is a
fundraising tactic. Folks respond to political appeals when they are red hot
buttons, and are dominating the news. Trouble is, lobbying is a marathon. The right
kicked the teeth out of support for the ACA; the best organizations on our team
waited 10 months or more to engage. The worst folks in our tent waited until 48
hours before 800,000 people got their asses temporarily shit-canned.
PART TWO: WHAT’S AN ACTIVIST TO DO????
At the risk of raising some hackles on my friends list, GET OFFLINE!!!! Stop
replying to Internet petitions. Just STOP. And if you want to give money, do
it, but understand that a donation is not a lobbying action.
CALL LEGISLATORS. But understand the difference between a Facebook rant and
a persuasive call. If the staffer you are talking to can tell you are a liberal
or a Democrat, you’ve failed. Focus on the ISSUE, and try to get into the head
of the target legislator. Couch your language in their language: I have lost my pride in America; how can you
turn 800,000 breadwinners out of work because you aren’t doing your job? OR: You are spooking Wall Street and damaging
the fragile economic recovery. I cannot support a party that ignores economists
and business leaders. What are you doing?
Express anger by talking more SOFTLY than is typical. It’s breathtakingly more effective.
The LONGER the call, the better. Ranting
for 30 seconds, spewing profanity and hanging up is the mark of the lobbying
loser. Ask the staffer questions; make
it a conversation. Engage them. “Don’t’
you worry about the people you are putting out of work? How can a compassionate
nation let this happen? This ISN’T Christian”. They will blame Senator Reid, but hit back. “No,
you have a moral obligation to negotiate. Every Congressman does.” The more
rational folks they encounter, willing to take them on, the more effective you
will be. Hit the moral issues hard: “aren’t you concerned as a Christian about what
you are doing to this country?” Don’t BASH religion (ye gods, are we stupid on
this point), that’s the realm of the solipsistic ideologue; make the staff
member consider the issue based upon THEIR sense of religion. Tell them they
are being crappy bosses; senior managers don’t penalize employees when they are
infighting.
DON’T CALL JUST ONCE: Call once a day, every day. Vary the offices. But keep
calling. A one-time caller is a loser. Be creative. Ask for various staffers; the
GOP has chosen to tie up the entire federal government, we owe it to those
800,000 folks to cause a little chaos in Boehner’s office, too.
DON’T GO TO VOICEMAIL: Never, ever go to voice mail. Go through the switchboard
and ask to speak to a budget staffer. If they refuse to transfer you, call back
3 hours later and ask for the environmental staffer. It doesn’t matter who,
just get PAST the front desk and talk to a living, breathing staffer. If the lines are busy, look up the District
Office and call them. BE RELENTLESS.
SNAIL MAIL: Leadership offices inboxes are so stuffed with email it won’t
get a second thought. A well written letter, printed and mailed, has more
impact. Curious but true, the old ways are the best ways. In the final
paragraph, include this language: I am respectfully asking for Representative X
to write me back. This issue is of crucial importance to our Democracy and I
must hear his/her thoughts.
MESS WITH THE MOTHERSHIP: Call the GOP national party. Their phone lines are set up to raise money.
Engage them in a long conversation; you cost them money. CALL EVERY DAY while
the shutdown is in effect.
Calling once is a disservice to 800,000 folks going without a paycheck. If we want to win, we need to get VERY, VERY,
VERY busy here.
WRITE LETTERS TO THE EDITOR: Write letters to the editor. People do read
them.
DO NOT ENGAGE IN ARGUMENTS WITH CHUCKLEHEADS ON FACEBOOK: They are utterly
useless. Just don’t get sucked in.
CONTACT THE MEDIA AND CONDUCT OPPOSITION RESEARCH : Eric
Cantor’s Facebook page is filled with some of the most partisan filth ever
posted on the Internet by an elected official. LIKE HIM and you'll see. Ask reporters if they’ve seen it, and ask “how can this man negotiate
if this is what he truly believes?” Look at the rhetoric on GOP web sites. Go the GOP Members’ Facebook page and pull
quotes from his/her most rabid supporters. Ask the member/staffer “how can you
hop in the political sack with these people? It’s disgusting.
1. 800,000 federal employees will go
without pay -- and it's unclear if they'll receive back pay for time missed.
2. 3.6 million veterans may not receive
benefits if the shutdown lasts over two weeks.
3. The Centers for Disease Control will
have to stop its flu prevention program, just as flu season begins.
4. Food safety inspections will scale back
their work, exposing millions to risk.
5. About nine million moms and pregnant
women will no longer receive nutritional assistance from the Department of
Agriculture's Women, Infants, and Children program.
6. The Small Business Administration will
be unable to process new loans, potentially slowing new small business growth.
7. National parks and museums will close
across the country, damaging our travel and tourism industries by millions for
each day the government remains shut down. (Yes, that means the Statue of
Liberty is closed for business...)
8. Head Start programs across the country
will start closing, ending educational and health benefits for low-income
children.
9. Disability benefits could be
interrupted, leaving vulnerable Americans without the support they rely on.
